Digitimes

"With falling demand for entry-level discrete graphics cards, and even mid-range cards in some cases, due to improvements in motherboard IGP performance, several graphics card makers have taken steps to enter the motherboard market. The makers who have started to launch motherboard products include PowerColor (Tul), XFX, Sapphire, BFG, Gainward, Inno3D, Galaxy and Zotac.

Most of the graphics card makers have outsourced their motherboard manufacturing to OEMs in a bid to lower costs. China-based motherboard OEM J&W Technology has gained the most orders, along with Palit and Jetway, according to industry sources.

However, channel vendors pointed out that first-tier motherboard makers dominate the mid-range and high-end markets, leaving these makers to fight it out for slim profits in the entry-level segment."

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